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- BUSINESS, Page 57Business NotesENTREPRENEURSProfits in Bloom
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- Being stationed in the gulf doesn't mean you can't send
- Valentine's Day flowers back home. Several hundred servicemen
- have placed orders with Calyx & Corolla, an innovative
- mail-order flower company in San Francisco. The troops get a
- 20% Valentine's discount.
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- Under founder and president Ruth Owades, the three-year-old
- company has reached sales of $10 million. By contracting
- directly with 25 domestic and four foreign growers and teaming
- up with Federal Express, Owades cuts out wholesalers and
- retailers, guaranteeing that flowers or plants can be delivered
- within 48 hours and trimming costs as much as 15%. Customers
- of Calyx & Corolla -- the name refers to the outer and inner
- parts of a flower -- receive six catalogs a year, offering
- arrangements ranging from $25 (nine Enchantment Lilies) to $450
- (a year's worth of orchids).
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